Gucci Obscur
From Campaign to Interactive Advergame
Scenario
Supporting the global launch of the new Gucci Obscur Mascara through an unconventional marketing tool designed to engage users in a unique way.
Challenge
Translating the campaign’s aesthetic and mood into a high-impact gaming experience, generating awareness for the new product while driving users to download Gucci’s official app.
Idea
Development of 3D environments and assets designed to enhance user immersion. The game also provided valuable creative assets for a multi-channel social campaign, including GIFs and targeted advertising videos.
Immersive 3D Environments
The development of 3D environments and assets enabled the exploration of new interaction dynamics. The game became the ideal medium for building a meaningful connection with audiences and bringing them into the true world of the brand.
Immersive 3D Environments
The development of 3D environments and assets enabled the exploration of new interaction dynamics. The game became the ideal medium for building a meaningful connection with audiences and bringing them into the true world of the brand.
Innovate the Future with us.
Innovate the Future with us.
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